Why Touch is So Important in Design
In a world where it feels like everything is going digital, there’s something unexpected happening—print is making a major comeback! From magazines to beautifully designed brochures, people are rediscovering the joy of holding something tangible in their hands. It turns out, print isn’t dead; it just needed a little break. At Ampersand Design Co., we’re all about embracing this trend and helping businesses use print to create a lasting impact. Don’t judge a book by its cover? Well, I, my friend, have definitely been known to do this.
Print is Back—and Cooler Than Ever
According to a recent article from The Times, lifestyle magazines are experiencing a revival in the U.S., with publications like Nylon making a splash once again. And it’s not just nostalgia driving this—there’s something about the feel of flipping through glossy pages that digital screens just can’t compete with. Whether it’s seeing the ever popular Taylor Swift on the cover or discovering a beautifully curated editorial spread, print media is reminding us all why we loved it in the first place.
People are craving a break from the endless scroll and notifications, and print gives them that. It’s more personal, more thoughtful, and let’s face it, who doesn’t love that fresh magazine smell?
Why Print Still Matters
It’s All About the Feel Holding something physical in your hands creates an experience you just don’t get with a screen. Whether it’s a magazine, brochure, or business card, print has a way of engaging our senses and making things feel more personal. It’s like getting a handwritten letter instead of an email—there’s a special kind of connection.
Print Stands Out Let’s be real, the internet is crowded. Between ads, pop-ups, and memes, it can be hard to get people’s attention. Print, on the other hand, cuts through all that noise. A well-designed piece of print media grabs attention and sticks around a lot longer than a fleeting social media post.
Built to Last Print has a staying power that digital content just doesn’t. While an Instagram post might disappear into the ether, a well-designed magazine or a high-quality brochure sits on someone’s coffee table, or office desk, for weeks or even months. It gives your brand a sense of permanence and credibility.
Ampersand’s Print Media Services
With print making its comeback, now’s the perfect time to explore how it can boost your brand. At Ampersand, we offer a range of print media services to help you stand out and leave a lasting impression. Whether it’s a stunning magazine layout, eye-catching brochures, intriguing storytelling in an annual report, or business cards that make you look like you’ve got it all together, we’ve got you covered.
Here’s what we offer:
Print Design: From magazines to posters, we design print materials that not only look amazing but also capture the heart of your brand. Whether it’s something sleek and modern or fun and quirky, we create designs that your customers will want to hold onto.
Brochures & Flyers: Perfect for events, trade shows, or just to hand out to potential customers, our brochures and flyers are designed to make an impact. We’ll make sure your message is clear, and your brand looks great in print.
Business Cards: A business card is like a little piece of your brand that someone takes with them. We design high-quality, custom business cards that reflect who you are and make people remember you.
Custom Packaging: Packaging is a big deal these days, especially with so many people shopping online. We create custom packaging that not only protects your product but also adds to the excitement of opening it.
The Perfect Blend: Digital & Print
At Ampersand, we’re firm believers that the best branding happens when digital and print work together. Your website and social media are great for reaching people online, but print gives them something real, something to remember you by. By combining the strengths of both, we help you create a brand experience that’s both impactful and unforgettable.
Let’s Make Your Brand Stand Out!
The return of print media is a huge opportunity to bring something fresh and personal to your brand. At Ampersand, we’re here to help you combine the power of digital with the unique impact of print to create something truly special. Ready to get started? Let’s chat and see how we can bring your brand to life—both online and in print!